KRAV IS MORE THAN A BRAND, IT'S A MOVEMENT DESIGNED TO HELP PEOPLE TO TAKE THE FIRT STEP WE KNOW HOW HARD IS TO START. THE FEAR, THE DOUBT, THE EXCUSES, "THE MAYBE TOMMORROW" KRAV EXISTS TO BREAK THAT CYCLE AND PUSH YOU TO BEGIN- NOW.WHETHER IT'S A RUN, A WORKOUT, A DANCE, OR A PERSONAL CHALLENGE, WE'RE HERE TO WALK WITH YOU. FROM THE BOTTOM OF YOUR OWN MOUNTAIN TO THE VERY TOP - EVERY STEP, EVERY SLIP, EVERY PUSH.THAT'S WHAT THE KRAV LOGO STANDS FOR: A MOUNTAIN, WITH ITS UPS AND DOWNS, ITS STEEP CLIMBS AND ITS SETBACKS.THE DOWNWARD SLOPE IN OUR LOGO? ITS REPRESENTS THE HARD MOMENTS, THE WEAKNESS, THE DOUBT,THE PAIN. BUT EVEN THERE, KRAV STAYS WITH YOU, TO HELP YOU RISE AGAIN AND GO HIGHER.WE DON'T JUST MAKE SPORTSWEAR. WE BUILD CONFIDENCE, MOVEMENT, AND MINDSET